Tag Archives: bcm110

Moving towards racial equality (in the media)

I originally set out to show how the media create a dominant white culture, as it either fails to represent people of colour and/ or merely shows them as stereotypes. Through my research, I found many examples of mainstream media homogenisation and now … Continue reading

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Rhonda’s a safe driver. Her reward? A racist ad.

A new advertisement for AAMI insurance has recently started airing on commercial channels in Australia. The ad, called “Rhonda Goes to Bali”, continues the story of safe driver ‘Rhonda’ (below) who is rewarded by going to Bali and receiving a … Continue reading

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What makes us Australian, as according to the media.

Continuing with the idea that the media marginalize minority groups, I want to focus on how they construct an ‘Australian’. Australia is a multicultural country, however this is not properly represented within Australian media. For example, the hit series ‘Packed to … Continue reading

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You’re either white, or you’re out.

I feel it’s important to bring attention to a marginalisation of certain groups, which has been created by western media. See if you notice anything in the following images… Now I myself am white, so it wasn’t until I saw … Continue reading

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