Category Archives: BCM110 (Race Representations in the Media)

Reflecting on the media’s approach to an important issue

My main purpose for posting about the marginalisation of minority groups in mainstream media was to discover and share how truly dominant ‘white culture’ is portrayed. The media are a strong influence in depicting and creating the norms of society. … Continue reading

Posted in BCM110 (Race Representations in the Media) | Tagged | Leave a comment

Moving towards racial equality (in the media)

I originally set out to show how the media create a dominant white culture, as it either fails to represent people of colour and/ or merely shows them as stereotypes. Through my research, I found many examples of mainstream media homogenisation and now … Continue reading

Posted in BCM110 (Race Representations in the Media) | Tagged , , , | Leave a comment

Rhonda’s a safe driver. Her reward? A racist ad.

A new advertisement for AAMI insurance has recently started airing on commercial channels in Australia. The ad, called “Rhonda Goes to Bali”, continues the story of safe driver ‘Rhonda’ (below) who is rewarded by going to Bali and receiving a … Continue reading

Posted in BCM110 (Race Representations in the Media) | Tagged , , , | 2 Comments

My Address to the Media: Change your focus.

While the media depicts all these happy la-la land shows with a white cast as the majority, the news is moving in a somewhat opposite direction with minorities. Focusing on those of the Muslim faith, I want to draw attention … Continue reading

Posted in BCM110 (Race Representations in the Media) | Leave a comment

What makes us Australian, as according to the media.

Continuing with the idea that the media marginalize minority groups, I want to focus on how they construct an ‘Australian’. Australia is a multicultural country, however this is not properly represented within Australian media. For example, the hit series ‘Packed to … Continue reading

Posted in BCM110 (Race Representations in the Media) | Tagged , , | Leave a comment

You’re either white, or you’re out.

I feel it’s important to bring attention to a marginalisation of certain groups, which has been created by western media. See if you notice anything in the following images… Now I myself am white, so it wasn’t until I saw … Continue reading

Posted in BCM110 (Race Representations in the Media) | Tagged , , , | Leave a comment