That one time I signed my life away for a pack of Up&Go

A few days ago I agreed (through Sweepstakes) to Sanitarium having rights to my data (what I like, post and follow on Facebook) in return for the chance of winning a large pack of Up&Go. Yes, that’s right, Up&Go. They then requested I post on Facebook about the competition for a higher chance of winning said pack of Up&Go, which I denied (I had my integrity on the line as it was). This whole experience made me wonder what exactly I was giving them in exchange for entering a draw. So, naturally I read up on the terms and conditions and of course, I was not surprised by my findings.

Lucky number 22 on the very long list probably intended never to be read, held the key information that explained the real cost of entering this draw.

22. The Promoter collects personal information in order to conduct the promotion and may, for this purpose, disclose such information to third parties, including but not limited to agents, contractors, service providers, prize suppliers and, as required, to Australian regulatory authorities, and may also use and handle personal information as set out in it’s privacy policy. Entry is conditional on providing this information. The Promoter may, for an indefinite period, unless otherwise advised, use the information for promotional, marketing, publicity, research and profiling purposes, including sending electronic messages or telephoning the entrant. Entrants should direct any request to opt out, access, update or correct information to the Promoter. All entries become the property of the Promoter. Visit for the Promoter’s privacy policy. Unless otherwise indicated by the Promoter, the Promoter may disclose personal information overseas, and it cannot guarantee that any overseas recipient will comply with the Australian Privacy Principles, and despite this, you consent for this to occur and agree not to hold the Promoter liable in this regard.

I highlighted (in bold) the three parts of glorious point 22 that I found both the most interesting and alarming.

Part 1 clearly identifies a phenomena I have only recently become familiar with: the selling of our data to advertisement companies. Through clicking ‘I Agree’ I have allowed Sanitarium to share what I like, post and follow on Facebook with these other companies, allowing them to personally market to me. (Here I think it is important to add that point 21 states that Facebook is not liable for any part of this agreement).

Part 2 states that they are now able to use the information gathered from my data for research and advertising. This includes being able to advertise and include me in their research through direct contact i.e. email or phone for the rest of my life. I’m not exaggerating here, it says for an indefinite period clearly on the list.

Part 3 pretty much states that by going into this draw I have lost all rights to my privacy. Sure, they say, you have certain privacy laws in Australia, but once we send your data overseas we aren’t liable to follow Australian law!


This image was appropriated by Charmaine Morrison-Mills, 2014

So there you have it. I have lost all privacy rights and my data could inevitably be spread across the globe while any advertising company could use my online profile to market specifically to me. All this for the off chance of winning a slab of Up&Go. Would I enter into a draw like this again? Most definitely not.

About intersectionalalien

Hi hello people of earth/space/cyberspace, intersectional alien here. I’m still trying to figure out my place on this earth. I like intersectional feminism, feminism in popular culture, LGBTQ+, refugee rights, veganism, mental health, nihilism, travelling, unlearning institutional conditioning, good tunes and consuming and creating stories.
This entry was posted in BCM240 (Media Audience Place) and tagged , . Bookmark the permalink.

2 Responses to That one time I signed my life away for a pack of Up&Go

  1. sophierpd says:

    I’ve always been sceptical of those Sweepstakes promotions on Facebook. Almost every competition you see on Facebook is run by Sweepstakes and they request your data. I doubt many people read the Terms and Conditions, just like people don’t read them for apps as well. I didn’t know the thing about sending the data overseas though! That’s creepy.

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